
Illustrative · Established brand
The handle that kept coming apart
Problem
A woven calf tote comes back at around six in every hundred, failing where the handle meets the body. The previous supplier reinforced the handle itself, which made the handle stronger and moved the tearing one centimetre down into the panel.
Solution
Re-cut the weave so the strips run across the load rather than with it, and carry the stress into a reinforced gusset instead of the join. One extra component, no extra operation on the line, and the retail price holds.
Result
0.4%
Returns, against 6% before
1,200
Units shipped
14
Weeks, brief to delivery




